Do you have a good name?

So what is in a name? We hear that branding is so essential to whatever we want to be succesful in. Then we hear no it is the logo or is that the brand? And then we hear and see how brands that are a person can be switched overnight to "formerly known as..." and still be just as powerful known as the former brand.

This is all so confusing to me as I focus my name Kimberly Mac, which was my fashion house or Atelier en france (can't find an accent sign on this thing??) and hear how strong a brand it is. So I created www.kimberlymac.com, initially, as my educational site for resources of information, tips and tools about living a healthy lifestyle. It is now in evolution to be my speaker only site.

Then, as an international speaker, teaching a stripped down perspective to health and living younger longer, another branding bestowed upon me with being known as the Naked Vegan for living the lifestyle of my choice for ultimate youth preservation - sure, some vanity reasons but mostly health reasons - as a living or raw foodist, who chooses to only eat plant based foods, or a vegan. I then wanted a way to share the messages in a more direct way to people specifically interested in not only learning from someone who has gone through the transformational process over years mind you, but who has so much to share from my learning. So, I created www.thenakedvegan.com so others can also experience the possibility for themselves with real information.

So back to branding. Saying it like that, as "branding," makes it very clear to me. As a brand on a steer was designed to able to find them or to identify them. So our own personal brand or company brand does just that and the more easily identifiable it is, the more easily we are found! Voila!

Now, just to keep it all straight: the bottom line is, if your name is a one that rolls off the tongue easily, or is easy to recall, or if mentioned in conversation again, would bring your memory back to that person or company, it is a pretty sure bet that what you have is just fine.

Then it comes to if you don't have that, then you would play with options or you could go with the logo design for visual stand out.

Just some thoughts on what I have been experiencing lately with my company rebranding. I hope you enjoy them and can share your experiences with me.

To your enhanced health,

Kimberly